Blue Access for Employers

Wellbeing Management

Our revamped approach to health management delivers a comprehensive, effective member experience that addresses the entire health continuum, from complex conditions to lifelong wellness. Components include:

Holistic Health Management
This clinical model proactively targets members dealing with significant health challenges. A care team, led by a health advisor, collaborates to manage high-cost, high-complexity members, regardless of condition.1

Advanced Analytics
State-of-the-art algorithms help health advisors deliver interventions that can have the greatest impact on health outcomes and cost of care.

Targeted Messaging
Personalized communications remind members of missed appointments, tests and prescription refills and emphasize the importance of preventive screenings and immunizations.

Utilization Management
Evidence-based guidelines help prevent misuse and overuse across the full spectrum of health care costs: inpatient services, outpatient services and specialty drug preauthorization.

Well onTarget® Member Wellness Portal
Wellness and lifestyle self-management programs and other resources address a variety of topics, including:

  • Stress
  • Weight loss
  • Tobacco cessation
  • Asthma, diabetes and other chronic conditions
  • Sleep health
  • Financial wellbeing

One-on-One Coaching2
Professionally certified coaches counsel employees on health and lifestyle issues, via phone or secure messaging. Examples of coaching topics include:

  • Stress management
  • Physical activity, nutrition and weight management
  • Tobacco cessation
  • Blood pressure, cholesterol and other chronic conditions

Fitness Program
An affordable, month-to-month fitness membership, along with discounts on massage therapy, personal training, acupuncture and other services, complement a comprehensive set of wellness options.3 

Blue PointsSM
Members can earn and redeem points for completing healthy activities like taking a Health Assessment, enrolling in a self-management program, joining the Fitness Program or using a fitness tracker.4

24/7 Nurseline
Nurses guide members to the appropriate level of care for their health issue, answer general health questions and direct members to an audio library of 1,000+ health topics.

Special Beginnings®
This structured maternity program enables early identification of high-risk pregnancies and supports and educates expectant mothers from early pregnancy to six weeks after delivery.

Additional Coaching Solutions via Digital Health Partners
Expanded support for metabolic syndrome, obesity and diabetes delivered by third-party vendors helps reduce risks involved with costly chronic diseases.5

  • Naturally Slim provides an anytime, anywhere online coaching program that builds behavioral skills to promote long-term weight loss and reduce the risk of metabolic syndrome.
  • Omada integrates remote monitoring tools, interactive lessons and social community support to help prevent obesity-related conditions like diabetes and heart disease.
  • Livongo delivers an end-to-end diabetes management solution that combines a connected glucose meter with personal support by certified diabetes educators.

1 Communications and information from the program are not meant to replace the advice of health care professionals. Members should talk to their doctors about their health care needs. Decisions regarding course and place of treatment remain with members and their health care providers.

2 Available with certain packages.

3 The Fitness Program is provided by Tivity HealthTM, an independent contractor which administers the Prime Network of fitness centers. The Prime Network is made up of independently-owned and managed fitness centers.

4 Well onTarget is a voluntary wellness program. Completion of the Health Assessment is not required for participation in the program. Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal for more information. Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to their receipt of any reward.

5 Available to ASO accounts only. Not available for HMO networks. Charges per participant are billed via claims and come out of the employer group’s medical spend. Naturally Slim is an independent company that provides Metabolic Syndrome Management for Blue Cross and Blue Shield of Oklahoma. Omada is an independent company that provides Obesity-related Chronic Disease Prevention Solutions for Blue Cross and Blue Shield of Oklahoma.